Responsive web design (RWD) is an approach to web design aimed at allowing desktop webpages to be viewed in response to the size of the screen or web browser one is viewing with.
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images and CSS3 media queries an extension of the @media rule, in the following ways:
Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced Mobilegeddon (April 21, 2015) and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. Responsive web design is an example of user interface plasticity.(Ref. from wikipedia)